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I am an Assistant Professor of Marketing at New York University.
My main research interest is in how people and policymakers manage and perceive global catastrophic risks—and how to advocate for their mitigation. You can find more about my global risk related work here. More broadly, I study consumer behavior, judgment, and decision making. In 2019, this work won SJDM’s Einhorn Award. In 2020, it won ACR’s Best Paper award. Yet somehow, I am only the 6th most cited "Joshua Lewis" on Google Scholar. But no longer the least cited. For this, I am indebted to two young scholars, Joshua Lewis and Joshua Lewis, who recently joined Google Scholar with fewer citations than me. Their counts are growing quickly. My CV is available here. I list and link some of my papers below. You can follow me (failing in my aspiration to tweet more) here. If you are interested in studying decisions about global risks with me, either as a PhD student, a research assistant, or a coauthor, please email me! It’s [email protected]. Publications (updated January 2025) Lewis, Joshua and Deborah A. Small, “Hitting the Target but Missing the Point: How Donors Use Cost Information.” Forthcoming at Journal of Consumer Research. Lewis, Joshua, Daniel Feiler, and Ron Adner (2022), “The Worst-First Heuristic: How Decision-Makers Manage Conjunctive Risk,” Management Science. Lewis, Joshua and Joseph P. Simmons (2020), “Prospective Outcome Bias: Incurring (Unnecessary) Costs to Achieve Outcomes That Are Already Likely,” Journal of Experimental Psychology: General, 149(5), 870–888. Lewis, Joshua, Celia Gaertig, and Joseph P. Simmons (2019), “Extremeness Aversion Is a Cause of Anchoring,” Psychological Science, 30(2), 159–173. Klusowski, Joowon and Joshua Lewis, “Typical Ranges as Scale-Specific Benchmarks: When and Why Percentages Amplify Relative Magnitudes and Their Differences.” Forthcoming at Management Science. Schoenegger, Philipp, Spencer Greenberg, Alexander Grishin, Joshua Lewis, and Lucius Caviola (2024). “AI Can Outperform Humans in Predicting Correlations Between Personality Items.” Communications Psychology, 3(1), 23. Moore, Alexander, Joshua Lewis, Emma E. Levine, and Maurice E. Schweitzer, “Benevolent Friends and High-Integrity Leaders: How Preferences for Benevolence and Integrity Change Across Relationships,” Organizational Behavioral and Human Decision Processes, 177, 104252. Working Papers Lewis, Joshua, Shalena Srna, Erin Morrissey, Matti Wilks, Christoph Winter, and Lucius Caviola, “The Collective-Action Bias: Misjudgment Exacerbates Collective-Action Problems.” Lewis, Joshua, Alex Rees-Jones, Uri Simonsohn, and Joseph P. Simmons, “Diminishing Sensitivity to Outcomes: What Prospect Theory Gets Wrong about Diminishing Sensitivity to Price.” |
