I am an Assistant Professor of Marketing at New York University.
I research effective altruism (see here for a short intro to effective altruism and here for my research on it) and decision-making biases. In 2019, my work on decision making won the Society for Judgment and Decision Making's Hillel Einhorn New Investigator Award. In 2020, it won the Association for Consumer Research's Franco Nicosia Award for the Best Competitive Paper. Yet, I am still the least cited "Joshua Lewis" on Google Scholar. A list of my papers is below. My CV is available here. You can email me at: joshua.lewis@nyu.edu. Publications (updated January 2022) Lewis, Joshua, Daniel Feiler, and Ron Adner (2022), “The Worst-First Heuristic: How Decision-Makers Manage Conjunctive Risk,” Management Science. Lewis, Joshua and Joseph P. Simmons (2020), “Prospective Outcome Bias: Incurring (Unnecessary) Costs to Achieve Outcomes That Are Already Likely,” Journal of Experimental Psychology: General, 149(5), 870–888. Lewis, Joshua, Celia Gaertig, and Joseph P. Simmons (2019), “Extremeness Aversion Is a Cause of Anchoring,” Psychological Science, 30(2), 159–173. Working Papers Moore, Alexander, Joshua Lewis, Emma E. Levine, and Maurice E. Schweitzer, “Trusting Kind Friends and Fair Leaders: How Relational Hierarchy Affects the Antecedents of Trust,” invited for second-round revision at Organizational Behavioral and Human Decision Processes. Lewis, Joshua and Deborah A. Small, “Ineffective Altruism: Giving Less When Donations Do More Good.” Lewis, Joshua, Alex Rees-Jones, Uri Simonsohn, and Joseph P. Simmons, “Diminishing Sensitivity to Outcomes: What Prospect Theory Gets Wrong about Diminishing Sensitivity to Price.” Lewis, Joshua and Joseph P. Simmons, “Anchors Alter the Direction of Adjustment - Not Just the Magnitude.” Green, Etan A. and Joshua Lewis, “The Forgone-Option Fallacy.” Green, Etan A., Joshua Lewis, and David Rothschild, “Barely Plausible Anchor Values Maximize Bias.” |